Conference “Designing a sustainable organization”
Event Description

Introduction: 10 years of WTO membership, where is Viet Nam?

  • Brief reminder of the fundamentals of WTO
  • Situation of VN today as regards WTO principles and rules (the application of the rules during the transition period: liberalization of trade (political and legal aspects), suppression of barriers (both tariff and non-tariff), evolution of VN’s foreign trade.
  • WTO an opportunity but also a threat for developing a sustainable organization

Part 1: Fundamentals of sustainability

  • What does sustainability mean?
  • How can we design a sustainable organization? (based on ISO 26000)

Part 2: The sustainable organization

  • Designing a strategy according sustainable principles
  • Designing a structure matching the strategy and making sustainable development possible
  • Developing a marketing strategy for sustainability (‘green marketing’)
  • Supporting the organization with a long-term financial strategy according to the sustainable principles 
14:00, 14/09/2017
Open University, 35 Ho Hao Hon Str., D.1, HCMC
0978.803.733 Or email to:
Register before
17:30, 13/09/2017
No Fee
Who should attend
  • Leaders of enterprises, CEO, COO and department Directors
  • Marketing professionals, (communication and advertising)
  • Professionals in quality control, performance management, process and procedure management.
  • Middle level management

13.30 – 14:00: Check in

14:00 – 14:10: Opening

14:10 – 14:30: 10 years of WTO membership review by Prof Jacques Martin

14:30 – 15:45: Fundamentals of sustainability by Prof Martin

15:45 – 16:15: Green Marketing by guest speaker

16:15 – 16:45: Long-term financial strategy by guest speaker

16:45 – 17:15: Q&A

17:15 – 17:30: Networking & Closing 


Dr Jacques M. A. Martin

  • Jacques Martin holds a Master in Law and Economics, a Master in English and a PhD in Political Science.
  • He is a professor at the Université du Sud in France and has taught corporate strategy, quality management and international management in several universities in the UK, the USA, Russia, Vietnam.
  • He sits on the scientific committee of several specialized journals and is the co-chairman of an international conference on excellence in services held every year in Europe.
  • He is now the academic director of the Solvay Master in Business Quality and Performance Management Program.

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Conference “Designing a sustainable organization”

Conference “Designing a sustainable organization”
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