Conference “Designing a sustainable organization”
Event Description

Introduction: 10 years of WTO membership, where is Viet Nam?

  • Brief reminder of the fundamentals of WTO
  • Situation of VN today as regards WTO principles and rules (the application of the rules during the transition period: liberalization of trade (political and legal aspects), suppression of barriers (both tariff and non-tariff), evolution of VN’s foreign trade.
  • WTO an opportunity but also a threat for developing a sustainable organization

Part 1: Fundamentals of sustainability

  • What does sustainability mean?
  • How can we design a sustainable organization? (based on ISO 26000)

Part 2: The sustainable organization

  • Designing a strategy according sustainable principles
  • Designing a structure matching the strategy and making sustainable development possible
  • Developing a marketing strategy for sustainability (‘green marketing’)
  • Supporting the organization with a long-term financial strategy according to the sustainable principles 
14:00, 14/09/2017
Open University, 35 Ho Hao Hon Str., D.1, HCMC
0978.803.733 Or email to:
Register before
17:30, 13/09/2017
No Fee
Who should attend
  • Leaders of enterprises, CEO, COO and department Directors
  • Marketing professionals, (communication and advertising)
  • Professionals in quality control, performance management, process and procedure management.
  • Middle level management

13.30 – 14:00: Check in

14:00 – 14:10: Opening

14:10 – 14:30: 10 years of WTO membership review by Prof Jacques Martin

14:30 – 15:45: Fundamentals of sustainability by Prof Martin

15:45 – 16:15: Green Marketing by Mr Michael Minh Do

16:15 – 16:45: Long-term financial strategy by guest speaker

16:45 – 17:15: Q&A

17:15 – 17:30: Networking & Closing 


Dr Jacques M. A. Martin

  • Jacques Martin holds a Master in Law and Economics, a Master in English and a PhD in Political Science.
  • He is a professor at the Université du Sud in France and has taught corporate strategy, quality management and international management in several universities in the UK, the USA, Russia, Vietnam.
  • He sits on the scientific committee of several specialized journals and is the co-chairman of an international conference on excellence in services held every year in Europe.
  • He is now the academic director of the Solvay Master in Business Quality and Performance Management Program.

Mr Michael Minh Do

Is one of the leading marketing experts in Vietnam, he has over 15 years of experience in Marketing, including:
- 10 years in the international market such as Singapore, United States, EU, China. He was the Brand Manager of Unilever, Mango Clothing and worked in big corporations such as Microsoft Singapore, Nielsen, Nortion Age Marketing Agency, ...
- Five years in the Vietnamese market, he has consulted successfully McDonald's, Starbucks Coffee, Urban Coffee, Pepsi, Dalat Tourist. He is Managing Director at Wolf Consulting, which is one of the top 25 leading marketing solution providers in the Asia-Pacific region in 2017.
In 2015, Michael Minh Do and Wolf Media team carried out a campaign achieving Golden Award at the honored International Quality Summit held in New York.
He graduated MBA of Strategic Marketing at the Northumbria University (UK).

Mr Chor Ghee Lim
MBA(HW), MIntS (Syd), MABP(UNISA), PCeB (USQ), BComm(Melb)
CPA(Aust), CA(M’sia), ATII, AIB(USA)
Certified Training Professional (ARTDO-ITD)
Through his 23 years of corporate, consultancy and training involvements in South East Asia and East Asia, Chor Ghee has acquired extensive experience in foreign direct investment advisory, M&A, strategic planning and foreign market entry, corporate financial management, as well as structuring and managing cross border strategic alliances and joint ventures.

Chor Ghee is primarily involved in the business development and marketing of accountancy, tax and advisory services, business matching and investment facilitation, and organizing conferences and workshops. 
Chor Ghee is a professional member of CPA Australia, National Association of Certified Valuators and Analysts (USA), Academy of International Business (USA), Malaysian Institute of Accountants, and Chartered Institute of Taxation (Malaysia).
He holds several academic qualifications from distinguished universities - Master of Business Administration (Distinction) degree from Heriot Watt University, Master of International Studies (in Political Economy and International Relations) degree from the University of Sydney, Postgraduate Certificate in Electronic Business from the University of Southern Queensland, and Bachelor of Commerce degree from the University of Melbourne. He was a doctorate candidate with the University of South Australia until 2008 and was awarded the Master of Advanced Business Practices degree after completing several stages of the research program.

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Conference “Designing a sustainable organization”

Conference “Designing a sustainable organization”
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